Jim Whitney | Economics 101 |
Los Angeles Times
Thursday, September 25, 1997
Milk Prices to Rise; Southland to Be Hit Hardest
By CARL INGRAM, Times Staff Writer
[S] ACRAMENTO--Got milk? Starting Wednesday, it will cost
Californians an extra 17 cents a gallon to get it, and most Southern California
consumers will pay even more.
How much more is in dispute, but estimates range from
an extra 2 or 3 cents to as high as 27 cents.
The 17-cent price increase, approved by state regulators
last month, will hit Oct. 1 and reflects the added cost dairy farmers can
charge processors for raw milk. The hike is the largest single increase
in state milk prices in more than two years. The closest was a 12-cent-a-gallon
boost in August 1996.
State officials say all California milk buyers will see
the increase reflected at the grocery checkout stand. But in Southern California,
an extra rise in price on top of the state-approved increase will occur
about two weeks later. This is because the dairies that provide 90% of
the region's milk will levy additional fees on processors who buy and bottle
milk, typically major supermarket chains.
The California Dairy Institute, which represents processors,
said the "surcharge" imposed by the dairy farmers could add 6% to 10% to
the cost of a gallon, or 16 to 27 cents in the Los Angeles Basin.
But the dairy farmers, represented by the newly organized
Southern California Milk Marketing Assn., accused the processors of "fear
mongering." They contend that their surcharge--which has yet to be firmly
established--will increase the price only 2 or 3 cents a gallon.
A random survey Wednesday of independent stores and major
supermarket chains in the Southland found milk prices ranging from $1.99
to $3.43 a gallon. Because the California milk market is so volatile and
marketing influences are so varied, state officials say no one can predict
precisely how the new costs of this intra-industry fight will fully play
out for the consumer.
But David Ikari, chief milk regulator at the state Department
of Food and Agriculture, said it is the consumer who will pick up the tab.
"The farmers and the processors are pointing fingers at
each other, but the consumer has to pay the final price," he said. "It
doesn't make any difference to the consumer who created it, only that the
prices are higher."
Historically at the retail level, Ikari said, "California
[milk] prices are among the lowest in the nation," even though its standards
for calcium and other minerals often are higher.
Passage A: The squabble between
the farmers and the processors also reflects another twist in the roller
coaster course of milk prices in California, where state government sets
the minimum that farmers can charge processors. Wholesale and retail
prices are not controlled.
In this dispute, the latest of many long-running fights,
dairy farmers are angry that the average amounts they receive for milk
have tumbled during the past nine months when measured as a percentage
of average retail prices.
"We have seen the average price that the producer receives
for his milk fall steadily since January, but the average retail price
has not reacted accordingly," said Jimmie Prince, chief executive officer
of the milk marketing group, a cooperative of major dairies.
But Rachael Kaldor, executive director of the processors'
Dairy Institute, said the dairy "surcharges" on top of the state-approved
price increase are unnecessary.
"It is especially hard to understand the need for an additional
increase in price when milk production and supply already is at an all-time
high," she said, adding that it will be "impossible" for processors to
absorb the increase. As a result, she said, processors "will pass on those
increases [to consumers]."
Passage B: The agriculture department,
which examines milk prices every two months, granted the 17-cent state
increase because dairy farmers faced "critical" higher costs to feed their
cows. These expenses constituted more than half the cost of producing the
milk, the department said.
But dairy farmers in Southern California say they need
to charge even more to cover higher costs here that are not reflected in
the state's price-setting formulas.
Prince of the milk marketing group said the extra charges
to processors are necessary to cover various higher production costs, including
quality assurance and certain testing programs.
Kaldor of the Dairy Institute predicted that the extra
cost of the farmers' surcharges would range from 16 cents to 27 cents a
gallon in the Los Angeles area.
But Prince countered that such a severe increase was "basically
untrue" and amounted to "fear mongering." He said the processors could
absorb the extra dairy charges and that any additional costs to consumers
would total only pennies.
"The increase is slightly less than 3 cents a gallon,"
he said.
Currently, the statewide average minimum price that farmers
can charge for various classes of milk is $1.10 a gallon. The minimum price
hit a record high of $1.54 in December and January and has fallen ever
since.
Passage C: Kaldor also accused
the milk marketing group of being "predatory" for taking steps to lock
up its market by paying Arizona dairies to keep their milk out of Southern
California.
She conceded that it is legal for the marketing association,
which represents five dairy cooperatives, to contract with United Dairymen
of Arizona to withhold their milk. But she asserted that it was done to
"protect [the association's] monopoly on the milk supply and the inflated
prices."
Prince confirmed that such an agreement had been signed,
but would not disclose how much was paid to the Arizona organization. He
said the Arizona dairies would keep "a reserve milk supply to be held for
emergency use" such as an onslaught of hot weather.
"It's purely a reserve supply so that we can guarantee
a supply of milk to our Southern California processors," Prince said.
Public policy in California considers milk a food commodity
that is vital to good nutrition and public health. The law recognizes that
a stable supply of milk, based on the laws of supply and demand along with
some regulatory guidance, is in the best interests of citizens, said Ikari,
chief of the agriculture department's dairy marketing and milk pooling
branch.
Every two months, Ikari and his economists and analysts
determine whether minimum prices will remain the same or be changed, based
on formulas that weigh economic factors both in California and throughout
the country.
He said prices paid to dairy farmers in California are
lower than those paid in Florida and some Eastern states. But at one point
last year, it was determined that the California prices were slightly higher
than those paid to dairies of nearby states, and they were subsequently
lowered.